Producing content is one element of search marketing. Making sure that the content finds its way to your target market is the key to success.
Content marketing is all about engaging, entertaining and inspiring your target market with great articles and information. Content marketing is not selling, it’s engaging. Our content marketing campaigns aim to attract customers, raise brand awareness and influence behaviour across diverse business sectors.
The first step to any successful content marketing campaign is gaining a clear understanding of your target audiences and their behaviour. It’s beneficial to gain clarity on your customers, personas and their pre-sales behaviour in order to gain that understanding.
Content marketing, the backbone of our SEO and link building strategies, typically comprises of; content creation, content promotion, search engine marketing, web analytics, website management, social media management, email marketing and paid search campaigns. This content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and increase sales.
Many companies get as far as completing a comprehensive content calendar, but simply don’t have the resource to write the content. We have an extensive network of professional, specialist content writers to write web pages, articles for the trade press and periodicals, blog posts and any other type of content you require.
We can offer a full content marketing service from assistance developing a content marketing strategy, to analytics consulting, measuring your marketing results. We will create beautifully written content for you and manage your content by carrying out regular updates, maintenance and website management.
We have the expertise, experience and database of contacts to effectively promote content using owned, earned and paid media, organic search marketing, email marketing and social media marketing.
Simply get in touch to find out more. Our specialist copywriters look forward to helping you.