In the business world, results are arguably all that matters.
With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. Many experienced marketing professionals would suggest that email marketing is simply the best, tried-and-tested marketing practice for business growth.
Email marketing is a low cost option compared to many other marketing channels and is great for taking advantage of impulse buying from your database of contacts. Not many other marketing platforms drive conversions like email marketing, which allows customers to go from witnessing an offer, to buying an item within a couple of clicks. With a tempting call to action and a link directly to the checkout on e-commerce sites, email newsletters can drive sales extremely effectively.
Most business owners would gladly pay to ensure they were only spending money targeting those interested in their brand. Email marketing takes this to the next level, by allowing you to only send emails to subscribers who meet certain specified criteria. Email list segmentation works fantastically for brands who gain information about their subscribers.
Our email marketing services include a fully managed service that includes; email campaign strategy, content writing, creative design and build, testing, execution and send. Following each campaign, we offer detailed reporting showing open, click-through and conversion rates so you can easily track ROI.
Ready to see some great results? Get in touch to discuss your next email campaign. Request a call back, or drop us a line today.