No matter how many people you employ, or how large your turnover, all businesses, large and small depend upon reputation for success and ultimately…survival.
Everyone has an opinion and customers, suppliers, employees, stakeholders, as well as the press can have a powerful impact on your company. A good reputation helps your company stand out from the competition and gives you the “edge”. Effective PR can help manage reputation by communicating and building good relationships with all people in contact with and exposed to your company. After all, people’s perception of a company drives their decisions about whether they want to work with, buy from and support the organisation.
PR is all about managing your company’s reputation to influence opinion and behaviour, managing what you say as a company and what others say about you. PR is the effort to establish and maintain goodwill and mutual understanding between an organisation and its publics and this must be a sustained activity, opposed to a one-off event.
Audiences view many media outlets as independent-party sources that are unbiased in their coverage, meaning that the decision to include the name of the company and the views expressed about the company is not based on paid advertisements, but on the publication’s judgment of what is important.
Our network of professional copywriters and PR professionals have an established database of media contacts across many industries and boast an impressive portfolio of articles that have been published in prestigious publications and periodicals from local authority newsletters to Forbes, The Guardian, The Telegraph and The Times. Expertly placed, creatively written content, continues to help build the reputation of businesses with measurable results. Building your company and reaching media outlets can be the ultimate way to growing your brand and gaining new opportunities.
We can offer a full PR service including; strategy, planning, influencer outreach, internal communication, product placement and crisis management.
Need some PR advice? Get in touch. We look forward to assisting you.